Lawn And Landscape Technology Conference

I’ve watched it happen at every single Lawn and Landscape Technology Conference I’ve attended over the last decade. A business owner walks onto the floor with a vague sense of "needing to modernize." They're tired of losing paper invoices and they're sick of their crews getting lost on the way to jobs. By noon, they’ve been cornered by a slick sales rep promising a total business transformation through a high-end enterprise resource planning system. They sign a three-year contract on the spot, convinced they just bought a magic wand. Fast forward six months: they’ve spent $15,000 on licensing, another $5,000 on "onboarding," and their staff is in open revolt because the software is too complex for the field. They end up crawling back to their old Excel sheets, poorer